Big Horn County, Montana, September 17, 1985

62″x45″x14″ (shelf) Galvanized metal frame and shelf, b/w photo of the site of The Battle of The Little Big Horn, b/w photos of two local markets, plastic cowboys and Indians, metal frame of reformatted b/w box of Wheaties featuring Pete Rose.

I placed a box of Wheaties, partially filled with plastic
cowboys, on a shelf of the Crow Mercantile in Crow
Agency, Big Horn County, Montana. I left.

I placed a box of Wheaties, partially filled with plastic
Indians, on a shelf of Bud’s Locker Plant in Hardin,
Big Horn County, Montana. I left.

We all want to win – to be champions – yet history reveals that today’s winners are often tomorrow’s losers.